Tagline
Even though people come to the Mammoth Dig Site for different reasons, discovery is at the heart of their journey. Some may discover adventure, history, science, legacy, or connection. It's all part of digging into discovery at the mammoth dig site.
Icons
Whenever possible, the icons should be constructed using pieces of the font characters from the typeface "Urbane Rounded Bold." This helps to give the icons a cohesive look that ties them to the overall brand identity. The other icons should follow the same organic style, using thick lines and rounded edges.
Logo
The Mammoth is the star of the logo, showcasing its strength and weight. The name was changed from "The Mammoth Site" to the "Mammoth Dig Site," not only to aid in the logo design, but to provide more clarity, recognizability, and visual image of the site.
Junior Explorer Dig Kit
Discovery doesn't stop when you leave the Mammoth Dig Site. Discovery continues with the Junior Explorer's Dig Kit. Kids have the opportunity to learn about mammoths, experience a mini excavation, and potentially earn a Junior Explorer's Dig Badge.
