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Project Overview

This project focuses on redesigning the packaging for a single product across three distinct audiences:

  • Kids: 7–10
  • College students
  • Seniors 65+

Through empathic research and visual exploration, I identified how age, lifestyle, and usability needs influence packaging necessities.

I developed three audience-specific packaging solutions that align structure, typography, branding, and messaging while remaining functional as three-dimensional packages.

Client:

Kinder, Hershey's, and Pepperidge Farms

Disciplines:

Branding, Digital, Packaging, Social Media, Photography

Kids, Ages 7-10

While kids never need a reason to want ice cream sandwiches, kids should feel that this package is special. The kid's packaging takes on the brand of Kinder, so keeping with Kinder's brand recognition of playful surprises, the packaging focuses on showcasing the unique chocolate center.

Kids package in chocolate Fonts and Colors for Kids Package Mockup of front and back package.
Kids close up of kinder cool. Ice Cream Sandwich front of package. Ice Cream Sandwich back of package.
Kids package dyeline.

College Students

The college student's packaging assumes the brand of Hershey's because Hershey's is more well known for its versatility and popularity. This package caters to college students in need of a break or some self-indulgence, while maintaining a modest, and literal design.

College Package Combined View
Fonts and Colors for College Package
Vanilla ice cream. College back view College_side_view_two College side view one College top view Chocolate chip cookie dough.
College dyeline.

Seniors, Ages 65+

Targeting specifically grandparents, this package focuses on bringing the connecting experience and feeling of a real malt shop or ice cream parlor. This vintage package encourages memorable experiences and carrying the tradition of getting a sweet treat from your grandparents.

Senior ice cream sandwich mockup
Fonts and Colors for Seniors Package
Senior back view. chocolate chips vanilla ice cream Senior side of box one. Senior side of box two chocolate chip cookies.
Senior package dyeline.
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