Project Overview

This project focused on designing a cohesive packaging system for a line of products, along with an unboxing experience that strengthens the brand and extends its visual story. The challenge was to create packaging that not only functions well across multiple products, but also feels connected, intentional, and recognizable as a unified system. Each piece needed to contribute to a larger narrative, carrying the brand beyond the shelf and into the hands of the user.

Project Scope

Designed a series of product packages that work together as a consistent, flexible system
Developed an unboxing experience that reinforces the brand and adds a sense of discovery and personality

Client:

Disney

Disciplines:

Packaging, Branding, Print

A Friendly Message

The true first impression of the brand comes when the box is opened, so placing the famous phrase "Oh, yeah. It's all coming together." helps to create confidence, ease, and a sense that the user wil be learning alongside a friendly guide.

Coin Meal Planning

While gaining new skills and learning to make new meals is a reward in and of itself, the real magic comes from applying what you've learned and making it part of your everyday.

All cooks struggle to come up with ideas for dinner and for meals, but with recipe coins, cooks can not ony eliminate their need to come up with meals, but they can feel pride in their cooking variety and skills they've mastered.