General Conference Booklet Hero Image

I designed a booklet to showcase the General Conference Talk "The Powerful Virtuous Cycle of the Doctrine of Christ" by Elder Renlund.

Client:

Deseret Book

Disciplines:

Typography, Hierarchy, Layout and Grid, Color Theory, and Visual Storytelling

GC Booklet Cover GC Booklet Spread 1 GC Booklet Spread 2 GC Booklet Spread 3 GC Booklet Spread 4 GC Booklet Spread 5

The main focus of designing this booklet was to concentrate on hierarchy, as well as grids and overall typography. This talk has a story about kayaking so I used a blue color palette to both remind people of the story, and to convey a sense of calm. I used a wave design that I kept consistent throughout the book to convey a sense of positive momentum, which is a reoccurring theme in the talk.